Content marketing has become a must for businesses these days, whether you are working in the B2B or B2C domain.
Look at the following stats from the Content Marketing Institute:
90% of B2C organizations are extremely/very committed to content marketing, and 88% of B2B marketers agree that content marketing is an important part of their marketing programs.
Why is content marketing so effective?
When you map your content strategy to follow the different stages of your buyer’s journey, you create useful content that your target audience will love to read since it will solve their problems. This eventually builds trust and increases conversion rates.
By adopting content marketing strategies for your startup, you can:
- Increase visibility for your brand
- Build lasting relationships with your customers
- Boost brand awareness and brand recognition
- Build credibility and authority
- Create thought leadership
As an added bonus, content marketing supports your SEO and SMO efforts. You will have more content for your website’s blog, and social media postings.
You should remember that content marketing seldom offers quick results. It takes time before you start noticing the results of content marketing. But the impact it offers is long-lasting.