The trend of influencer marketing is catching on really fast. It was observed in a study that 84% of marketers expected to launch at least one influencer marketing campaign in the next 12 months.
94% of marketers in a survey believed influencer marketing to be effective.
Influencer marketing is a highly effective tool for startups to grow their brands. And the best thing is that it’s inexpensive compared to traditional marketing channels.
Here are some reasons why startups should adopt influencer marketing:
Most customers have become immune to traditional marketing channels.
Influencer marketing is less expensive than other promotional strategies.
Influencer marketing is easy-to-implement.
Word-of-mouth aspect of influencer marketing builds trust for your brand.
Customers will engage with your brand because of the authenticity of influencers.