PAY-PER-CLICK MARKETING (GOOGLE ADWORDS)
Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.
No startup should ignore pay-per-click marketing.
Pay-per-click advertising offers many practical advantages, such as:
- You can reach your customers at the right time with the right ad
- High ROI as you will have to pay only when an interested person clicks
- Control over how much you want to spend
- You won’t have to wait for results
- Data and insights to help sharpen other marketing strategies
PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.