PAY-PER-CLICK MARKETING (GOOGLE ADWORDS)

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Pay-per-click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate sales-ready leads.

No startup should ignore pay-per-click marketing.

Pay-per-click advertising offers many practical advantages, such as:

  • You can reach your customers at the right time with the right ad
  • High ROI as you will have to pay only when an interested person clicks
  • Control over how much you want to spend
  • You won’t have to wait for results
  • Data and insights to help sharpen other marketing strategies
    PPC campaigns exhaust the budget quickly. So it requires a certain kind of expertise to engineer a successful campaign that generates more conversions than clicks.
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