SOCIAL MEDIA MARKETING
Social media has become a powerful marketing tool these days.
According to a Social Media Examiner’s report, 90% of marketers confirmed that social media is important to their businesses. And 89% of marketers indicated that their social media initiatives have generated increased exposure for their companies.
Social media marketing, in my view, is the second most important marketing strategy for startups.
The following is a list of the benefits offered by social media marketing:
- It increases exposures and traffic
- Social media marketing develops loyal customers
- It improves search ranking and generates leads
- It establishes thought leadership
- Increases in sales
Though businesses are increasingly adopting social media marketing, not all of them are doing it the right way. Many of them are making fatal social media marketing mistakes.
How can you avoid these mistakes?
First of all, you should choose the right social media marketing channel, then develop a social media marketing strategy. Just because one business is getting huge success through Twitter, doesn’t mean you will get the same success through it as well.
If your potential customers are on Facebook, make Facebook your point of focus. Likewise, target your efforts on LinkedIn if your audience is on this professional network. For your startup, the best social media channel is where your potential customers hang out most.
A good social media marketing consultant will build a customer persona first, then start creating a social media strategy for your business.